One the neat things about running your own company is you get to pick the people you work with. And I am really enjoying doing that at Signifi.
This week I am pleased to announce I will be teaming up with Jon Meyer and Life Science Strategy Group to support Contract Research Organizations and other life science companies. Jon and I have had a great chemistry working together on a variety of strategic and marketing research engagements for 15 years while I was at several global CROs. It’s going to be great fun to team up with him to help other CROs in their quest to win in the marketplace.
See the formal announcement below.
For Immediate Release
November 14, 2018
Signifi and Life Science Strategy Group Form Alliance Focused on CRO Market
Life Science Expertise and Brand Building Experience – A Powerful Collaboration
Hudson, NY. Signifi and Life Science Strategy Group, LLC (LSSG) have announced an alliance to support the strategy and marketing research needs of contract research organizations (CROs) involved in life science research. The relationship between each firms’ founders dates back to 2002. Since then, Dr. Joseph Bedford of Signifi and Jon Meyer of LSSG have collaborated on a broad range of research and strategic engagements relating to the CRO market. The alliance empowers both firms to offer their combined expertise to each other’s client base and to new customers.
Dr. Bedford, Founder of Signifi comments on the alliance, “LSSG is the leader in conducting research for contract research organizations. They have the unique ability to understand the market and the science related to drug development. And that’s a key difference between them and other providers, which is probably the reason LSSG has acquired such an impressive client base of leading biopharmaceutical companies and CROs, among others. I look forward to continued collaboration with LSSG on behalf of clients who require the type of specialized expertise such an alliance can uniquely deliver.”
Jon Meyer, Co-Founder and Principal at LSSG, sees many benefits to the collaboration. “We are looking forward to our alliance with Signifi, which has been shaped by more than 15 years of successful CRO industry strategic marketing engagements. Dr. Bedford is a well-known CRO industry executive with a proven track record of building successful brands at some of the largest CROs in the world. That experience, combined with rigorous market and customer insights brings world-class branding and marketing capabilities to the CRO industry.”
The first collaboration of Signifi and LSSG will be with a clinical CRO focused on improving its customer experience. As part of that engagement, Signifi will help the client map its customer journey, gain insights about each step of it, and identify ways to enhance the customer experience for its client base. LSSG will apply its voice of the customer expertise to help generate client and industry insights through detailed research which will form a key foundation for the strategic engagement.
END.
About Signifi
Signifi helps clients improve commercial performance by focusing on four of the most important aspects of their businesses: Strategy, Branding, the Customer Experience (CX) and Marketing and Sales performance. Emboldened by a customer-centric philosophy, Signifi provides clients the kind of personalized attention, experience and specialized expertise required to succeed in these four crucial areas of their businesses.
About Life Science Strategy Group
Life Science Strategy Group provides strategic consulting services and market research support to more than half of the global, top-10 CROs, in addition to numerous mid-sized and small CROs. With two decades of experience, a large primary research database, and hundreds of consulting engagements including strategic planning support, market assessment and modeling, and voice of the customer research, Life Science Strategy Group is regarded by many CROs and equity analysts as the premier source for research, strategy and insight into the CRO industry.
Contact:
For more information, please contact:
Joseph Bedford, Ph.D.
Founder
Signifi
email: joe@signifiLLC.com
T: 518.751.8397
www.signifiLLC.com
Jon Meyer
Co-founder and Principal
Life Science Strategy Group, LLC
email: jmeyer@lifesciencestrategy.com
T: 408.666.5323
www.lifesciencestrategy.com
