Research keeps your firm cognizant of customers’ perceptions of your brand, its performance and reputation. It also provides vital insights that help you best satisfy your customers and grow your business.

Qualitative research allows you to get insights directly from customers and others. Signifi uses a variety of methodologies to gather qualitative data, including focus groups, in-depth interviews, panel discussions, bulletin boards, and others. These methodologies can be conducted live or online, real-time, or asynchronously. We may also combine qualitative methods together or use them in tandem with quantitative research.

Quantitative research is important because it allows you to test and confirm insights gathered via qualitative methodologies with larger sample sizes that are more statistically significant. When making big decisions regarding your business, quantitative research will provide you with more confidence in your decision-making because of the large number of people from whom you can gather insights.

Signifi offers four types of quantitative research including surveys (to gage behavior), correlational research (analyzing relationships between variables), casual-comparative research (establishing cause and effect relationships) and experimental research (testing hypotheses). Using these methodologies we are able to more clearly understand perceptions of your company’s reputation, performance, as well as the differentiating aspects of your brand and services in the marketplace.

Secondary or desk research provides you insights that can be gathered through publicly available sources, such as publications and web sites. It is used by businesses for a variety of purposes including competitor intelligence, due diligence for mergers and acquisitions, and to support idea generation for new services, among others. Such research is cost-effective and often conducted prior to primary research involving qualitative and quantitative methodologies.

Signifi can help you assess markets and opportunities through our market assessment offering. Typical assessments include a market overview, market sizing, market share analysis, review of competitors, industry trends and drivers analysis, customer needs assessment, SWOT, opportunity evaluations, and strategic recommendations. Market assessments involve a combination of secondary research, interviews or other qualitative approaches with customers, competitors and thought leaders, as well as quantitative research, depending upon the level of intensity required.

Companies conduct business intelligence (BI) to keep them informed about a host of issues relating to their industry, products and services, competitors, and other areas of concern. BI is conducted using secondary and/or primary research approaches. Signifi can help design a BI program that can be managed internally and/or conduct the research for you.

Tracking your competitors helps you stay one step ahead of them and/or assures that they are not getting ahead of you. It also empowers you to make decisions on key business issues, such as new product or service development, corporate positioning, and strategy with full knowledge of your competitive threats. Signifi offers a variety of secondary and primary research methods for collecting competitive intelligence.